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Book Trailers

Got a question/comment about the business of writing or about the publishing industry? Here's your place to post it!
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Julianne Douglas
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Radio ads

Post by Julianne Douglas » Tue October 14th, 2008, 8:09 pm

Michelle, have you ever considered radio ads? I hear them all the time on the news stations, usually for authors you would think no longer need to advertise (like Patterson, Danielle Steele, and J.D. Robb). I wonder how effective/cost efficient they are.
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michellemoran
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Post by michellemoran » Tue October 14th, 2008, 8:25 pm

Hi Julianne,

I did consider radio ads, but my guess is that if you're going to do radio, you need to already be a brand. Since there's nothing for the listener to see, they must decide to purchase or not purchase the book based on brand name. King is a brand. Patterson is a brand. For an author who isn't widely known, visual is often better. I think radio is a reminder to readers that a new [insert brand name] has come out, whereas TV commercials can flash the book cover of an unknown author and see a bigger movement in sales. I would need to ask my publicist and marketing department to back me up on this, but that's my gut feeling.
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xiaotien
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Post by xiaotien » Tue October 14th, 2008, 9:30 pm

michelle, 6k? wow! so this is an actual
movie type trailer ? not the ones we see
online so often?

the only book commercial i remember seeing
is s meyer's for the host. it was on a major
channel like nbc or some such!

and kudos to you for thinking outside the box.
i admit, i don't have the head for publicity or
promotion at all. arck!!
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michellemoran
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Post by michellemoran » Tue October 14th, 2008, 9:54 pm

Hi Cindy,

Well, it's kind of like a movie trailer. At least, it is to me. But when I showed it to some of my Hollywood friends, one of them (a director) wrinkled his nose and said, "You know, you could get a real one for $100,000." I almost fell off my chair. Maybe $100,000 for a trailer is small potatoes to him, but uh... the last time I checked, the difference between 6g and 100g is quite big. Such a trailer snob ;]
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xiaotien
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Post by xiaotien » Tue October 14th, 2008, 10:03 pm

that's so awesome!

i think it's great for 6k! and 100k?
um... yeah, a bit more expensive there.

so is it only linked on your site? or does
your publisher link to it, too? i hope?

of course, it's on youtube, which rocks!
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michellemoran
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Post by michellemoran » Tue October 14th, 2008, 10:05 pm

Thanks, Cindy! Actually, it hasn't really debuted at my publishing house, since the book is a year away. I do hope they link to it when the times comes, though (and great idea)!!!
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Julianne Douglas
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Post by Julianne Douglas » Wed October 15th, 2008, 6:37 pm

[quote=""michellemoran""]Hi Julianne,

if you're going to do radio, you need to already be a brand. Since there's nothing for the listener to see, they must decide to purchase or not purchase the book based on brand name. King is a brand. Patterson is a brand. For an author who isn't widely known, visual is often better. [/quote]

Very good point. I hadn't looked at it that way. I was caught up wondering why such well-known authors needed to advertise in the first place, but like you say, it's to let their loyal followers know the next "whoever" is out.
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Catherine Delors
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Post by Catherine Delors » Thu October 16th, 2008, 8:09 pm

I probably shouldn't say that, but I paid $250 the book trailer of Mistress of the Revolution. :rolleyes: Of course you get what you pay for, and mine is not nearly as nice as Michelle's.

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cw gortner
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Post by cw gortner » Thu October 16th, 2008, 9:36 pm

My publisher did mine through ExpandedBooks. I had to go to LA to shoot the sections where I'm talking; I helped write the script, select the images, select the voice-overs (there were auditions via mp3 files), and they then did their magic.

I've heard from a few readers that they found my book because of the trailer, so I guess that means these things work to some extent. There was a recent interview with a well-known publisher who didn't believe book trailers actually increased book sales much, though they're all the rage.

I have no idea what mine cost. If I had to guess, I'd say between $3 and 4K. They had a few people on "set" when I went, including a make-up artist, which can't be cheap. And the camera and lights were all professional - the company is run by a producer who won an Emmy for the tv show Friends.
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Catherine Delors
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Post by Catherine Delors » Thu October 16th, 2008, 9:47 pm

Well, CW, you are lucky! My publisher takes the position that those things don't work, so if I want to spend my money on them, fine, but I shouldn't expect them to chip in. They may be quite right, I don't know.
I loved your trailer, by the way. It looked totally cool, scholarly but not too scholarly. Sigh...

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