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Bookscan Numbers available at AuthorCentral

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cw gortner
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Bookscan Numbers available at AuthorCentral

Post by cw gortner » Thu December 9th, 2010, 6:40 pm

Today amazon rolled out a new feature for authors; we can now check the last 4 weeks of our Bookscan sales through our AuthorCentral account. For those of us bankrolling much of our marketing efforts, this is HUGE. Of course, Bookscan can be off by almost 40% in some cases and this feature doesn't offer the full sales history on a book, but for books that are newly published, author can now tally their Bookscan numbers from pub date onward. Every 4 weeks or so, new data gets uploaded, so it's just a matter of keeping track of it every 4 weeks on your own spreadsheet.

Publisher royalty statements are still your ultimate guide to how your book is selling, but Bookscan helps give an earlier snapshot, particularly in those crucial first 6 weeks. Very exciting for those of us who are interested!

Here's an LA Times article about it:
THE QUEEN'S VOW available on June 12, 2012!
THE TUDOR SECRET, Book I in the Elizabeth I Spymaster Chronicles
THE CONFESSIONS OF CATHERINE DE MEDICI
THE LAST QUEEN


www.cwgortner.com

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boswellbaxter
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Post by boswellbaxter » Thu December 9th, 2010, 7:00 pm

[quote=""cw gortner""]Today amazon rolled out a new feature for authors; we can now check the last 4 weeks of our Bookscan sales through our AuthorCentral account. For those of us bankrolling much of our marketing efforts, this is HUGE. Of course, Bookscan can be off by almost 40% in some cases and this feature doesn't offer the full sales history on a book, but for books that are newly published, author can now tally their Bookscan numbers from pub date onward. Every 4 weeks or so, new data gets uploaded, so it's just a matter of keeping track of it every 4 weeks on your own spreadsheet.

Publisher royalty statements are still your ultimate guide to how your book is selling, but Bookscan helps give an earlier snapshot, particularly in those crucial first 6 weeks. Very exciting for those of us who are interested!

Here's an LA Times article about it:[/quote]

Thanks, C. W.! No wonder I liked San Francisco so much when I visited there a couple of months ago--that's where my books did best in November, except for in New York City!
Susan Higginbotham
Coming in October: The Woodvilles


http://www.susanhigginbotham.com/
http://www.susanhigginbotham.com/blog/

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MLE (Emily Cotton)
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Interest in HF: started in childhood with the classics, which, IMHO are HF even if they were contemporary when written.
Favourite HF book: Prince of Foxes, by Samuel Shellabarger
Preferred HF: Currently prefer 1600 and earlier, but I'll read anything that keeps me turning the page.
Location: California Bay Area

Post by MLE (Emily Cotton) » Thu December 9th, 2010, 7:13 pm

Wow, that IS huge. To subscribe to Bookscan costs what-- a couple hundred a quarter? I remember when I was rooting around for info, I checked, and when I saw the number, I decided only a corporation would bother.

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cw gortner
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Post by cw gortner » Thu December 9th, 2010, 8:13 pm

[quote=""boswellbaxter""]Thanks, C. W.! No wonder I liked San Francisco so much when I visited there a couple of months ago--that's where my books did best in November, except for in New York City![/quote]

Let me know next time you're in town :)
I sold well here too - but I did better in LA and NYC. Go, figure.

[quote=""MLE""]Wow, that IS huge. To subscribe to Bookscan costs what-- a couple hundred a quarter? I remember when I was rooting around for info, I checked, and when I saw the number, I decided only a corporation would bother.[/quote]

Yup. In fact, it's so expensive, most agents can't afford it. Which makes moving an author from one house to another tough, as the aquiring publisher will look up the author's sales on - yes, you guessed it - Bookscan. Publisher royalty statements are still the gold standard. My statements have shown a deviation with Bookscan of nearly 50% sometimes. But this really is invaluable access for self published authors (Bookscan tracks nearly 100% of online sales) and for those of us wanting to gauge sales out the gate. When I'm spending $X in marketing, those first 6 weeks numbers-wise is crucial - and so far, I've been lacking any real data. I would have loved to have had this when Confessions first released and I'll be watching it like a hawk when Tudor Secret comes out in February.
Last edited by cw gortner on Thu December 9th, 2010, 8:20 pm, edited 4 times in total.
THE QUEEN'S VOW available on June 12, 2012!
THE TUDOR SECRET, Book I in the Elizabeth I Spymaster Chronicles
THE CONFESSIONS OF CATHERINE DE MEDICI
THE LAST QUEEN


www.cwgortner.com

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fljustice
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Post by fljustice » Fri December 10th, 2010, 7:03 pm

Hey, thanks for the info! Just checked out my stats. Who knew Selene would be so popular in the Southwest! Still small numbers, but the trend line is up. I remember the first time someone from Canada posted a review on Library Thing...I so wanted to email and ask, "Where did you hear about it? How did you get it?" but thought that might be a bit stalkerish. :o But indie/small publishers are so hungry for any kind of feedback on sales, this is a huge leap forward!
Faith L. Justice, Author Website
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parthianbow
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Post by parthianbow » Fri December 10th, 2010, 8:22 pm

Sounds very very interesting, thank you, CW. I haven't the time tonight to look it up - 4 days away with small kids= meltdown now we're home - but will do so asap. :)
Ben Kane
Bestselling author of Roman military fiction.
Spartacus - UK release 19 Jan. 2012. US release June 2012.

http://www.benkane.net
Twitter: @benkaneauthor

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fljustice
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Post by fljustice » Wed January 26th, 2011, 5:34 pm

I've been using this feature and finding it very helpful. Here's an article that claims this new feature is another wedge in the relationship between publisher and author. (Hate Amazon/Love Amazon...I'm so confused!)

http://techcrunch.com/2011/01/12/first- ... hers-next/
Faith L. Justice, Author Website
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