So you really can pay attention to two things at once? Really?!

Michy · Post by **Michy** » Sat September 25th, 2010, 10:07 pm

I don't have a TV and don't listen to commercial radio so I don't know, but I seem to recall hearing that that is the case.

parthianbow · Post by **parthianbow** » Wed September 29th, 2010, 9:33 am

I used to think this too but actually, the volume isn't louder. Think about it - how can a TV station adjust the volume of someone's TV from outside their house? In fact, what happens is that the sound waves for the ads are modulated in some fashion (I can't remember how exactly) so that they appear louder to the human ear. This was explained to me some years ago by a sound engineer when I said "Why are TV ads so much louder than the programmes etc. etc?"

Ludmilla · Post by **Ludmilla** » Wed September 29th, 2010, 12:50 pm

You are right, Ben. My husband has explained this to me on several occasions. Apparently, many commercials are modulated so that the voices are louder. When we watch TV together he almost always mutes the commercials.

Madeleine · Post by **Madeleine** » Wed September 29th, 2010, 7:35 pm

[quote=""Ludmilla""]You are right, Ben. My husband has explained this to me on several occasions. Apparently, many commercials are modulated so that the voices are louder. When we watch TV together he almost always mutes the commercials.[/quote]

Same here!

I don't care what they do or how they do it, the commercials are always louder!