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cw gortner
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Post by cw gortner » Fri October 17th, 2008, 9:51 pm

[quote=""Catherine Delors""]I know she advertises herself, so it must work![/quote]

Catherine - MJ is great! I did three rounds of back-to-back blog ads with her (and am doing a Xmas round) and it was the best money I've ever spent. She truly is a marvel. Like Michelle says, the great thing about the ads is that you can measure click throughs to gauge the results, and so many people see them that they remember the book when they then come across it. I actually first discovered Michelle's Nefertiti through a blog-ad!

For my next novel, ads are where the bulk of my marketing dollars is going. I did other types of advertising for The Last Queen, like a costly banner ad at a well-trafficked romance site, but nothing I did got as much click-throughs as the blog ads. The exposure alone was tremendous.

Publishers hire MJ for blog ads for high-profile books, so she definitely knows her stuff. You're in very capable hands! She's done ads for several historical novels, including mine, and she has a good pulse on the sites where potential blog readers who'd be interested in historical fiction will be.
Last edited by cw gortner on Sat October 18th, 2008, 2:58 am, edited 5 times in total.
THE QUEEN'S VOW available on June 12, 2012!
THE TUDOR SECRET, Book I in the Elizabeth I Spymaster Chronicles
THE CONFESSIONS OF CATHERINE DE MEDICI
THE LAST QUEEN


www.cwgortner.com

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Catherine Delors
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Post by Catherine Delors » Sat October 18th, 2008, 8:32 am

Thanks, CW! This confirms my impression of her. Now the big choice is to pick the blogs where the ads will run.

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cw gortner
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Post by cw gortner » Sat October 18th, 2008, 10:19 pm

[quote=""Catherine Delors""]Thanks, CW! This confirms my impression of her. Now the big choice is to pick the blogs where the ads will run.[/quote]

She can help you with that, I'm sure. If you want, send me by e-mail the list of blogs you're considering and I can see if I ran any ads on them and how they did. Happy to help with whatever. :D
THE QUEEN'S VOW available on June 12, 2012!
THE TUDOR SECRET, Book I in the Elizabeth I Spymaster Chronicles
THE CONFESSIONS OF CATHERINE DE MEDICI
THE LAST QUEEN


www.cwgortner.com

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Catherine Delors
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Location: Paris, London, Los Angeles
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Post by Catherine Delors » Sat October 18th, 2008, 10:23 pm

Thanks so much, CW, you'll hear from me! :)

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