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Amazon files suit over fake five star reviews
Re: Amazon files suit over fake five star reviews
I wonder why though. Isn't it in Amazons best interest to have as many 5 star reviews as possible because then they make more sales?
- MLE (Emily Cotton)
- Bibliomaniac
- Posts: 3566
- Joined: August 2008
- Interest in HF: started in childhood with the classics, which, IMHO are HF even if they were contemporary when written.
- Favourite HF book: Prince of Foxes, by Samuel Shellabarger
- Preferred HF: Currently prefer 1600 and earlier, but I'll read anything that keeps me turning the page.
- Location: California Bay Area
Re: Amazon files suit over fake five star reviews
The problem with fake reviews is it hurts their brand. And it does--5-star reviews no longer impress me. I automatically assume that a portion of those reviews were bought. So I make my decision based on the number of low reviews, not the bombastic five-star ones.
I think a lot of people are doing this.
I think a lot of people are doing this.
Re: Amazon files suit over fake five star reviews
Exactly. Slightly OT, but Amazon has been cracking down big time on what is known as the coupon clubs. Sellers get hooked up with reviewers via clubs and issue coupons so that the purchase is free or pennies, yet still shows as a verified purchase. They encourage them to get Prime and use the free Prime shipping options as well. The sellers want five star flashy reviews with videos and pic and verified purchase. Sellers and coupon club reviewers have been on the receiving end of the ban-hammer, many review accounts totally wiped out and no more reviewing. There is speculation in the 'Zon forums that sellers who are caught have had to give up their reviewer list, but that's speculation.MLE (Emily Cotton) wrote:The problem with fake reviews is it hurts their brand. And it does--5-star reviews no longer impress me. I automatically assume that a portion of those reviews were bought. So I make my decision based on the number of low reviews, not the bombastic five-star ones.
I think a lot of people are doing this.
At home with a good book and the cat...
...is the only place I want to be
...is the only place I want to be
Re: Amazon files suit over fake five star reviews
My experience with Amazon is opposite, they want honest reviews and not all gushy gushy stuff even if the product sucks. I've been in the Vine program for a few years now, and I have never felt any pressure from them to write anything less than my honest opinion. I've received some really cool stuff via Vine, but also a few dogs.Anzo wrote:I wonder why though. Isn't it in Amazons best interest to have as many 5 star reviews as possible because then they make more sales?
At home with a good book and the cat...
...is the only place I want to be
...is the only place I want to be