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Amazon files suit over fake five star reviews

Anzo
Newbie

Re: Amazon files suit over fake five star reviews

Postby Anzo » Wed September 21st, 2016, 5:43 am

I wonder why though. Isn't it in Amazons best interest to have as many 5 star reviews as possible because then they make more sales?

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MLE (Emily Cotton)
Bibliomaniac
Interest in HF: started in childhood with the classics, which, IMHO are HF even if they were contemporary when written.
Favorite HF book: Prince of Foxes, by Samuel Shellabarger
Preferred HF: Currently prefer 1600 and earlier, but I'll read anything that keeps me turning the page.
Location: California Bay Area

Re: Amazon files suit over fake five star reviews

Postby MLE (Emily Cotton) » Wed September 21st, 2016, 12:53 pm

The problem with fake reviews is it hurts their brand. And it does--5-star reviews no longer impress me. I automatically assume that a portion of those reviews were bought. So I make my decision based on the number of low reviews, not the bombastic five-star ones.

I think a lot of people are doing this.
my facebook posts https://www.facebook.com/emilylaurencotton are public, generally things I find amusing.
my passions: fair trade, ending slavery, and justice.
"Everybody is ignorant, only on different subjects." Will Rogers
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Misfit
Bibliomaniac
Location: Seattle, WA

Re: Amazon files suit over fake five star reviews

Postby Misfit » Sat September 24th, 2016, 11:12 pm

MLE (Emily Cotton) wrote:The problem with fake reviews is it hurts their brand. And it does--5-star reviews no longer impress me. I automatically assume that a portion of those reviews were bought. So I make my decision based on the number of low reviews, not the bombastic five-star ones.

I think a lot of people are doing this.


Exactly. Slightly OT, but Amazon has been cracking down big time on what is known as the coupon clubs. Sellers get hooked up with reviewers via clubs and issue coupons so that the purchase is free or pennies, yet still shows as a verified purchase. They encourage them to get Prime and use the free Prime shipping options as well. The sellers want five star flashy reviews with videos and pic and verified purchase. Sellers and coupon club reviewers have been on the receiving end of the ban-hammer, many review accounts totally wiped out and no more reviewing. There is speculation in the 'Zon forums that sellers who are caught have had to give up their reviewer list, but that's speculation.
At home with a good book and the cat...
...is the only place I want to be

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Misfit
Bibliomaniac
Location: Seattle, WA

Re: Amazon files suit over fake five star reviews

Postby Misfit » Sat September 24th, 2016, 11:13 pm

Anzo wrote:I wonder why though. Isn't it in Amazons best interest to have as many 5 star reviews as possible because then they make more sales?


My experience with Amazon is opposite, they want honest reviews and not all gushy gushy stuff even if the product sucks. I've been in the Vine program for a few years now, and I have never felt any pressure from them to write anything less than my honest opinion. I've received some really cool stuff via Vine, but also a few dogs.
At home with a good book and the cat...

...is the only place I want to be


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